C = Cloud Deployable

M = Mobile Optimized

S = Socially Engaging

"A business website today needs to cover the basics – it needs to be visually appealing, it needs to have an intuitive information architecture, it needs to provide dynamic, rich, compelling content, it needs to have mechanisms for visitor interaction, it needs to be optimized for speed and responsiveness, and it needs to deliver an excellent experience to traditional browser devices like desktops and laptops.

And to be noticed on the “Open Web”, a business website needs to be optimized for the major search engines. You need to ensure that Google, Yahoo!, and Bing are constantly indexing your latest content to ensure that your business information is immediately accessible and discoverable. In addition, you need be collecting detailed web analytics so that you understand the mechanics of your site and your visitors and then utilize this intelligence to drive greater exposure and revenues. "

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Reference: Series articles on DotNetNuke in the Cloud by Charles Nurse